1. Bridging the Communication Gap

Founded in 1855, The Weitz Company is the sixth-oldest architectural/engineering/construction firm in the U.S., with a legacy of building across sectors from mission-critical facilities to student housing. But like many contractors operating at scale, Weitz faced a growing challenge: reaching every worker, clearly and reliably, across dozens of active jobsites.

Project updates were historically shared via text messages and calls, often missed, delayed, or miscommunicated.

“Before MindForge, we used a texting system… but at times, we struggled to get to the workers. They either discontinued the messages or would not get them, based on cell service.”
- Ben Pauley, Site Safety Manager

2. A Modern, Inclusive Platform

In 2024, Weitz rolled out MindForge across 80+ job sites, onboarding 7,594 workers, including Weitz employees and trade partner crews. The goal was direct, trackable communication from project leaders to frontline workers without relying on outdated mass texting tools or word of mouth that lacked reliability, visibility, and engagement.

MindForge gave Weitz the ability to:

• Broadcast emergency and logistical updates instantly.
• Track message views in real time.
• Send pictures and videos to clarify site conditions.
• Auto-translate content for Spanish-speaking crews, who represent nearly 50% of their workforce.

Unlike SMS texting, which can be blocked, lost among personal messages, or limited by character count, MindForge allows teams to send rich, multimedia messages and even track who has seen and acknowledged the information. Messages can include videos, PDFs, links, and translations into Spanish, ensuring clarity across a multilingual workforce. And since everything lives in a dedicated app, workers know exactly where to go for the most up-to-date site information, without it getting buried under group chats or unknown sender alerts.

“We are able to add pictures or videos to our messages. Like they say, a picture’s worth a thousand words.”
- Ben Pauley, Site Safety Manager

“The MindForge app automatically translates messages into Spanish. This allowed us to easily have it translated… so they can fully understand the communication.”
- Ben Pauley, Site Safety Manager

“Having the information relayed in the workers' primary language is critical and important.”
- Gabriel Nido, Regional Safety Manager

3. A Safer, More Engaged Workforce

With MindForge in place, Weitz saw a shift in the field. Messages were not only being delivered—they were being read and acted upon, creating better-aligned jobsite operations and safe behaviors.

On airport projects, even a piece of unsecured plywood or insulation can become a serious hazard if blown into a runway area, which the FAA defines as FOD, or foreign object debris. These incidents pose threats to aircraft engines and can trigger FAA compliance reviews, safety audits, or halt work under airport security protocols. Using MindForge, Weitz notified crews ahead of a windy weekend to ensure that crews secured site materials to prevent a potentially costly FOD incident.

“If there's trash or debris blowing around, you can't have that going into an aircraft engine. So I sent out a MindForge message to everyone on-site, and within 20 minutes, crews were already outside picking up. They didn’t need a second ask—they just took initiative.”
- Bruce Moore, Site Safety Manager

For the first time, Weitz teams can measure communication effectiveness, with message read data providing a leading indicator for engagement and risk mitigation.

“Part of our daily task is informing the workforce… getting that communication early to all the workers on-site makes a difference in their daily operations and helps us keep them safe.”
- Gabriel Nido, Regional Safety Manager

“We’ve noticed that if we had fun announcements, giving kudos to the project teams… it got the workers to be more involved.”
- Ben Pauley, Site Safety Manager

4. A Legacy Built for the Future

Weitz’s legacy spans 170 years, and its impact reaches every sector of construction—aviation, education, healthcare, mission-critical, and more. Today, with MindForge in its toolbox, Weitz is bridging generational knowledge with next-generation technology.

“One thing that MindForge has helped us with on this site is just culture engagement with our workforce.”
- Emma Roddinghaus, Project Safety Manager

They’ve proven that modernizing jobsite communication doesn’t require reinventing culture—it means amplifying it with the right tools.

“We held an ugly boot competition. So people got to submit their ugly boots, and the rest of the workforce that was enrolled in MindForge got to vote on those boots. And then that individual person was recognized at our stretch and flex and given a prize of a one-hundred-fifty-dollar gift card to a new boot store.”
- Emma Roddinghaus, Project Safety Manager

"The education and knowledge of our back-row workers out there have grown significantly. And that's really what we were trying to achieve."
- Nick Anderson, Regional Safety Manager

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